Star ratings are a common metric that is used on many marketplace sites, such as Google.com, Amazon.com and TripAdvisor. These ratings are usually expressed as a number between 1 and 5 stars.
These reviews are often the first impression customers have of your business and can often be a crucial starting point for your sales. This is why it is so important to get a high number of positive reviews.
It's a good way to tell others what you think about a service or product and help them decide if it is right for them. These ratings are now being interpreted differently as more and more people use them to make their decisions.
A company with a high number of positive testimonials is more likely to be trusted by consumers and be seen as genuine. It can be harmful when one negative review is all it takes to bring down a business's rating.
In addition, it's not uncommon for businesses to try and get more reviews through discounts or freebies in exchange of a review. Unfortunately, this is a mistake that can make the business look dishonest.
This method has the potential to cause companies to exaggerate their good points in order for them to receive more positive reviews and to improve their star ratings. This is especially true for smaller companies, who can only afford to have a few good reviews and can't afford to have a few bad ones go unnoticed.
One problem is that one bad review could drop your business overnight from a 5-star rating to a 3-star rating, no matter if it was you or not. This can be devastating for a small business, especially one that has been in the business for a long time.
We created the Five Star Review System (tm) to address this issue. It allows your clients to leave their own reviews, which are automatically displayed on your website along with a link directing them to the review page of any review site that you choose.