Review websites are the best way for customers to share their experiences with your business online. They allow customers to share their experiences online, which can lead to better customer service and brand loyalty. All types of businesses need to review websites, both local and national.
Review of the Best Websites
It is not surprising that customers trust online reviews far more than recommendations from close friends and family. A good strategy for online reputation management should involve actively asking customers to leave reviews on your website and social media.
Customers can also be encouraged to leave reviews with stickers or badges at your store, on the website, or on their menus, receipts and invoices. This helps customers feel they're doing something good for the community and boosts your reputation in the process.
How to get your business listed on the right websites
No matter whether you are a small business owner or a large corporation, it's important to be present on the most prominent sites in your sector. These are the websites that have the largest reach and most customers use to make purchasing decisions.
The Big Three - Yelp. Google. Facebook
If you're in the business of selling products or services online, it's essential to be listed on the major review sites, like Yelp, Google, and Facebook. These are the main places that people use to search for your product/service. Good presence on these sites will help increase your search engine rankings and your conversion rates.
These are three of the most widely used online review sites. But there are many more that can benefit your business. For example, if you're in the travel industry, TripAdvisor is the best place to find reviews of hotels, airlines, and other businesses.
Another important site is Amazon, where reviews are an integral part of the business's customer experience. Since long, they encourage customers to leave reviews about their experiences with Amazon.
It is a smart idea to stick with mainstream review sites that have reasonable review content standards. You don't want to end-up with too much junk that doesn't reflect your brand or customer experience.
The BBB (British Business Bureau) is a non-profit consumer advocacy organisation that evaluates all types of businesses against certain standards. They encourage customers to give honest feedback about their experiences with business owners, and their reviews are given an A-F rating to ensure that they're not fake or misleading.
Angie's List, an online service company review site that is specific to the United States, is another option. Manta, which helps small businesses connect and grow, is also an excellent search engine and review engine.
Citysearch has all of the functionality that you'll find on other review sites, but it also features "best of" lists that allow users to vote for their favorite businesses in a variety of categories. You can add a review to your business page free of charge, or you can pay for additional features.