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Amazon's Vine Program: For Vendors



benefits of product reviews

Amazon's vine is a great way for sellers to increase brand awareness, boost product reviews, and get more customers. Vine helps sellers get unbiased reviews from people who have actually used their products, so they can build trust with new shoppers and earn better search engine rankings.

The program allows sellers who wish to send samples of products to high-ranking reviewers for their review. These reviewers are selected based on their feedback and reputation on the Amazon platform. These reviewers are expected to write honest, objective and impartial reviews about the product they received.

This is great for new brands, slow selling products, and even older listings without many reviews. It can boost sales and visibility on Amazon. Vendors can also use the Vine program to add more product reviews to their listings prior to launching them to customers and help them reach higher rankings on Amazon.

How to join Vine

Joining the Vine program is simple. First, you must create an Amazon Seller Central profile and be a brand-registered seller. Next, your Brand Representative role must be set up on your account.


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Once you have met all requirements, you will be able to enroll your products into Vine. You will then be required to enter details for your brand, product, and image.

A listing must have less than 30 reviews. This is to ensure that Vine reviews are unbiased and honest, and not manipulated or edited.


FBA offers must be valid for your product. You can email us at [email protected] with any questions. Or call our support team.

How to Select Product for Reviewing

Amazon uses an advanced algorithm to match Vine Voices and the products they are interested. It also uses feedback from previous customers to decide who is deserving of an invitation to the Vine program.

These customers are invited to test out and then review the product for their own personal use before giving it a rating. In exchange, they will leave a review that is unbiased and honest, as well as a personal message.


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How to Write a Book Review

Your reviews should be helpful if you want to be invited to the Amazon Vine Program. Amazon recommends following certain guidelines. While there is no limit on how many reviews you may submit, the program doesn't have any restrictions. Include a description, rating, and images. Be sure to keep your reviews concise and readable, as the program is designed to be a helpful resource for other buyers on Amazon.

Amazon has several access tiers for the Vine program. There are three tiers to access the Vine program: bronze, silver and gold. This is based on how often you review products. The gold tier requires that you review at most 100 vine items and 90% (sometimes 9,) of your orders every six months. The silver and bronze tiers limit access to $100 or less and require that 50% of your order be reviewed.



 



Amazon's Vine Program: For Vendors